Grill’d Local Matters
Local Matters is a community program by Grill'd that directs customer donations to local schools, charities and organisations across Australia.
Role: I led the visual design for Local Matters Summer Heroes, working across a range of in-store and campaign materials.
Approach
The focus was on translating the program’s established hand-drawn style into a set of assets that could be applied consistently across different touchpoints.
I worked to preserve the familiarity of the visual language while refining how it was used, ensuring it remained recognisable while functioning clearly across formats.
Outcome
Rolled out across 170+ stores, the design maintained a recognisable visual identity, helping customers easily engage with the program.
