I didn’t set out to become a graphic designer.

I began my career in marketing, and it continues to shape how I approach design today – not just as a visual discipline, but also as a way of helping people connect with ideas, information and one another.

I’m curious about the way people experience the world around them – how we communicate, what captures our attention, and the small details that make us feel welcome, understood and inspired. I’ll happily let a YouTube ad run to see where it’s going, stop to take in an eye-catching billboard on Flinders, or smile at a line of copy that says exactly what it needs to say.

That same curiosity shapes the kind of work I’m drawn to. I enjoy taking complex ideas and making them feel clear and approachable, but I care just as much about the people behind the work. Some of my favourite projects have come from thoughtful collaboration, shared ideas and working alongside people who see things differently to me.

Outside of work, I have a soft spot for organisations and experiences that make everyday life a little better. Public libraries, museums, children’s farms and thoughtfully designed brands all have a place on my personal Mt Rushmore.