AFR Higher Education Summit
The AFR Higher Education Summit is a leadership forum bringing together university leaders, policymakers and industry to consider the future of Australia’s higher education sector.
Role: I led the design of Deloitte’s booth and supporting materials, translating the visual identity across a range of physical and digital applications.
Approach
Working within an existing identity, the focus was on applying it clearly and confidently across the space. I kept the core elements restrained, allowing more flexibility in how the design was used across different touchpoints.
Through iteration and collaboration, the work was developed into a cohesive set of assets across the booth, print and digital.
Outcome
The final assets were used across the summit and in subsequent events, demonstrating how the design scaled and held up across different contexts.
“What sets Michelle apart is her remarkable ability to adapt to a changing environment and evolving project briefs. Michelle's ability to find effective solutions that satisfied all parties involved was truly commendable. The end product received high praise from key stakeholders.”
— Laura Gerges, Chief of Staff, Government and Public Services, Deloitte Australia