Prime Financial
After more than 20 years in business, Prime Financial was ready to refresh how it presented itself to clients.
About the project
The project extended far beyond a visual rebrand. It was about creating a more consistent experience for people, from the moment they discovered the business through to becoming a client.
I worked across both the strategic and creative sides of the project, collaborating with four areas of the business and an external agency to redesign the website, brochures, white papers, annual report and photography. Every piece of work was designed to feel like it belonged to the same brand, whether someone was reading a publication, browsing the website or sitting in their first meeting.
Much of the work happened behind the scenes. I designed the email journey from the ground up, helping prospective clients move from their first interaction through to booking a meeting. I also helped develop webinars, workshops and other content that supported both new and existing clients.
By the end of the project, every touchpoint felt like it belonged to the same business.
Before redesign
Original website
After redesign
Final responsive design
“Every piece of work was designed to feel like it belonged to the same brand, whether someone was reading a publication, browsing the website or sitting in their first meeting.”
Role
Brand Experience
Service Design
Digital Design
Collaborators
Tiffany Gray
Webprofits
