AFR Higher Education Summit
Some of the best conversations at a conference happen between sessions.
About the project
As lead sponsor of the Australian Financial Review's Higher Education Summit, Deloitte wanted to create more than a branded booth. The space was designed for university leaders, policymakers and industry partners to pause, connect and explore Deloitte's work across higher education.
I led the design across the booth, lightboxes, digital screens and supporting collateral, ensuring every touchpoint felt connected while allowing each element to serve a different purpose. Whether someone stopped for a quick juice, watched a presentation or sat down for a conversation, the experience remained consistent from start to finish.
The visual system was later adapted for another summit, extending the life of the assets beyond a single event.
“What sets Michelle apart is her remarkable ability to adapt to a changing environment and evolving project briefs. Her ability to find effective solutions that satisfied all parties involved was truly commendable. The end product received high praise from key stakeholders.”
Laura Gerges, Chief of Staff, Government and Public Services
Role
Brand Experience
Experiential Design
Event Design
Collaborators
Jaymee Calnin
Lauren Whig
Randi Panawenna
